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Project Proposal Draft: Animation Project - "Untitled Animation Film"

Project Proposal Draft: Animation Project - "Untitled Animation Film"


Project Overview

The "Untitled Animation Film" is an ambitious 5-minute animation project that will leverage cutting-edge animation techniques, including 2D, 3D, VFX, and sound design to deliver an immersive visual experience. The project aims to create high-quality animation content suitable for OTT platforms, YouTube, merchandising, and more, generating long-term revenue through various revenue-sharing models.


1. Project Structure & Funding Model

This proposal outlines a flexible funding model that encourages active participation from artists and project owners, with minimal upfront investment, while offering the potential for long-term revenue benefits. This model ensures that the Project Owner and Artists share both the production costs and revenue based on their shareholding percentage.

The total production cost for the animation will be raised as needed, with both the Project Owner and Artists contributing to costs based on their shareholding percentage and creative involvement.


2. Stakeholder Breakdown

Stakeholder Minimum Investment (₹) Maximum Investment (₹) Shareholding (%) Role/Contribution Expenditure Sharing
Artist 1 to Artist 60 ₹0 ₹32,500 1% Contributing to animation, VFX, sound design, 3D/2D work, etc. Share production cost (as required)
Project Owner ₹1.89 lakh to ₹3.15 lakh ₹1.89 lakh to ₹3.15 lakh 20-35% Overall project management, strategy, financial oversight, and operational control Share production cost (as required)

3. Project Costs & Expenditures

The production costs for the 5-minute animation project will be divided into the following categories:

Cost Category Estimated Cost (₹) Notes Expenditure Share
Creative Talent Costs ₹10-15 lakh Artist wages for animation, design, VFX, sound Split between Project Owner and Artists
Software Licenses/Tools ₹2-4 lakh Software for 2D/3D animation, VFX, sound design Split between Project Owner and Artists
Marketing & Legal ₹2-5 lakh Marketing campaigns, legal formalities, agreements Split between Project Owner and Artists
Operational Costs ₹1-2 lakh Office space rental, utilities, hardware Split between Project Owner and Artists
Miscellaneous ₹1-2 lakh Unforeseen production costs Split between Project Owner and Artists

4. Expenditure Sharing and Revenue Generation

The Project Owner and Artists will share expenditures raised during production in proportion to their shareholding percentages. The total project costs will be raised in stages as needed to cover various aspects of production (e.g., artist wages, marketing, licenses).

Once the project is completed, it will generate revenue through:

  • Distribution on OTT platforms (e.g., Netflix, Amazon Prime, etc.)

  • YouTube monetization

  • Merchandising and licensing

  • Character rights and promotional partnerships

The revenue generated will be shared among the Project Owner, Artists, and other stakeholders based on their agreed-upon percentage share.


5. Example Scenario for Project Revenue Distribution

Let’s assume the project generates ₹1 crore in revenue post-production (through YouTube, OTT distribution, and merchandise). Below is how the revenue would be shared based on the percentage share.

Stakeholder Shareholding (%) Revenue Share (₹) Expenditure Share (₹)
Project Owner 20-35% ₹20 lakh - ₹35 lakh ₹4 lakh - ₹7 lakh
Artists (1-60) 1% per artist ₹1 lakh per artist ₹200 - ₹350 per artist
Other Stakeholders 5-10% ₹5 lakh - ₹10 lakh ₹0

Note: The expenditure share per artist will depend on the total raised production costs and their percentage share. The higher the production costs, the higher the expenditure share per artist.


6. Long-Term Benefits and Revenue Sharing

After the project is completed and distributed, all stakeholders will continue to benefit from long-term revenue generated by the project, including:

  • Revenue from OTT platforms

  • YouTube earnings

  • Character merchandise and licensing

  • Global sales from dubbing and multi-language captioning

This model ensures that artists receive ongoing revenue shares for their creative contributions and time investment, which can be a substantial source of income long after the project is completed.


7. Conclusion

This flexible funding and profit-sharing model provides minimal upfront investment while offering substantial long-term benefits for both the Project Owner and Artists. By actively contributing to the creation of the 5-minute animation project, artists are not only ensuring the success of the project but are also set to benefit from the revenue generated in the years to come.

Through this collaborative approach, the project will:

  • Minimize initial capital requirements for all stakeholders.

  • Share the production costs fairly between Artists and Project Owner based on percentage shareholding.

  • Enable ongoing revenue generation post-production, ensuring that both the Project Owner and Artists benefit from the success of the project.

This untitled animation project will create a significant opportunity for artists to participate in a high-quality animation venture, allowing them to reap long-term financial benefits while contributing their creative expertise.


End of Proposal

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