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Digital Marketing 101 checklist for a new company.

Here’s a Digital Marketing 101 checklist for a new company to get started with:

1. Set Up Your Online Presence

  • Create a Website: Choose a domain name and hosting platform (e.g., WordPress, Wix, Shopify).
  • Design a User-Friendly Website: Ensure it’s mobile-responsive and easy to navigate.
  • Set Up Analytics: Install Google Analytics and Google Tag Manager to track performance.
  • Optimize for SEO: Implement basic on-page SEO (meta titles, descriptions, keywords).
  • Add Contact Information: Include clear contact forms, location details, and customer service info.
  • Create a Blog: Set up a blog to start publishing content relevant to your audience.

2. Establish Social Media Profiles

  • Create Business Accounts: Set up accounts on major platforms (Facebook, Instagram, Twitter, LinkedIn).
  • Fill Out Profiles: Add complete business information including a bio, contact details, and links to your website.
  • Design Consistent Branding: Use the same logo, colors, and fonts across platforms.
  • Post Regularly: Plan and schedule posts using tools like Buffer or Hootsuite.

3. Build an Email Marketing Strategy

  • Choose an Email Platform: Set up an account with Mailchimp, ConvertKit, or similar services.
  • Create an Email List: Add opt-in forms to your website to collect email addresses.
  • Send a Welcome Email: Greet new subscribers with a simple "Thank You" email.
  • Set Up Email Automation: Create a basic email automation workflow (e.g., for new subscribers or abandoned carts).
  • Send Regular Newsletters: Keep customers updated with product news, blog posts, or special offers.

4. Focus on Search Engine Optimization (SEO)

  • Keyword Research: Use tools like Google Keyword Planner or Ubersuggest to find relevant keywords.
  • Optimize Website Content: Implement target keywords in blog posts, product pages, and meta tags.
  • Set Up Google Search Console: Monitor your website’s search performance and fix issues.
  • Create High-Quality Content: Regularly publish blog posts or articles answering customer questions or addressing industry topics.
  • Improve Page Speed: Use Google PageSpeed Insights to speed up your site and enhance user experience.

5. Develop Paid Advertising Campaigns

  • Create Google Ads Account: Set up search campaigns to target relevant keywords for your products/services.
  • Set Up Facebook Ads: Create targeted ads on Facebook and Instagram with a clear call-to-action (CTA).
  • Create a Budget: Determine your advertising budget for each platform and campaign.
  • Track ROI: Set up conversion tracking in Google Ads and Facebook Ads to measure the performance of your campaigns.
  • Run Retargeting Ads: Implement retargeting ads to re-engage website visitors who didn’t convert.

6. Build Brand Awareness

  • Establish Your Brand Voice: Define your brand’s tone and messaging guidelines.
  • Create a Logo and Visual Identity: Design a simple, recognizable logo using tools like Canva or hire a designer.
  • Use Consistent Branding: Keep your brand’s colors, fonts, and messaging consistent across all platforms.
  • Run Promotions: Offer discounts, limited-time deals, or giveaways to attract attention.
  • Collaborate with Influencers: Reach out to influencers or micro-influencers for product reviews and partnerships.

7. Leverage Content Marketing

  • Create Valuable Blog Content: Publish articles on topics related to your industry, addressing common customer questions.
  • Create Visual Content: Design infographics, images, or videos to promote your products.
  • Use Video Marketing: Start creating short videos showcasing your product, behind-the-scenes content, or tutorials.
  • Repurpose Content: Turn blog posts into social media posts, infographics, or even videos to reach a wider audience.
  • Optimize for Shareability: Include social sharing buttons on your blog posts.

8. Implement Local SEO Strategies

  • Claim Google My Business: Verify your business on Google My Business and optimize your profile.
  • Encourage Reviews: Ask satisfied customers to leave reviews on Google and other local review sites.
  • Optimize for Local Keywords: Use location-based keywords in your content, meta tags, and website copy.
  • Add Your Business to Local Directories: List your business on local directories like Yelp and Yellow Pages.

9. Monitor and Analyze Performance

  • Use Google Analytics: Track website traffic, user behavior, and conversion goals.
  • Track Social Media Metrics: Monitor engagement metrics (likes, comments, shares) across your social platforms.
  • Review Paid Campaigns: Analyze the performance of your Google and Facebook ads regularly, adjusting your targeting and budget as needed.
  • Set Up Reporting: Create weekly or monthly reports to measure progress against goals.
  • Conduct A/B Testing: Experiment with different headlines, email subject lines, or ad creatives to see what performs best.

10. Engage with Customers

  • Respond to Comments & Messages: Be active on social media, replying to customers' questions and feedback.
  • Engage on Social Media: Like and comment on posts from your followers or industry leaders.
  • Host Giveaways: Create a fun, engaging contest on social media to build engagement and followers.
  • Provide Customer Support: Set up a live chat feature on your website or use social media to address customer concerns.
  • Ask for Feedback: Regularly ask customers for their opinions or reviews to improve your services.

11. Stay Up-to-Date with Trends

  • Follow Industry Blogs: Keep up with blogs like HubSpot, Neil Patel, or Moz to stay informed on digital marketing trends.
  • Attend Webinars and Conferences: Participate in online digital marketing events to learn from experts.
  • Join Online Communities: Engage in forums or social media groups related to digital marketing to share knowledge and stay updated.

12. Expand Your Digital Marketing Knowledge

  • Take Free Online Courses: Enroll in free digital marketing courses on platforms like Coursera, Udemy, or Google’s Digital Garage.
  • Experiment with New Tools: Try new marketing tools (e.g., social media schedulers, email automation platforms).
  • Read Case Studies: Learn from the success (or failure) of other brands to improve your own strategies.

This Digital Marketing 101 checklist is a step-by-step guide to help a new company establish a strong online presence and grow through various digital marketing strategies. By completing these tasks, you’ll be able to build a solid foundation and start seeing results in your marketing efforts.

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