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How to Use & Customize These Templates

Great — here are some free, ready-to-use digital marketing / marketing report templates (for Google Data Studio, Excel, Sheets, etc.), plus tips on how to adapt them for your needs. I can also send you a template file (Google Sheets / Data Studio) if you like.

📊 Templates You Can Use Now

Google Data Studio / Looker Studio Templates

Template What It Covers Notes / Where to Get
Porter Metrics Full Digital Marketing Report Combines paid & organic channels (Analytics, Google Ads, FB, YouTube, etc.) Free template, connect your data sources → “Make a copy” to your workspace (portermetrics.com)
Brew Interactive Marketing Report Executive summary, website performance, organic traffic, Google Ads, keywords, top pages Free Data Studio template. (downloads.brewinteractive.com)
PPC Masterminds 6‑Page Report Multi‑page blending Analytics, Google Ads, Search Console Free, flexible template. (PPC Masterminds)
THAT Agency Digital Marketing Dashboard Traffic by channel, conversions, top pages, device & geography breakdowns Free Data Studio template. (inbound.thatagency.com)
Catchr GA4 Template Provides an analytics overview and comparisons Free template for GA4 in Looker Studio. (catchr.io)

Excel / Google Sheets Templates

Template What It Covers Notes / Where to Get
HubSpot Marketing Dashboard Weekly metrics, auto‑populating charts Downloadable in Excel & Google Sheets (HubSpot)
Smartsheet Digital Marketing Report Templates KPI dashboards, campaign reports, performance overviews Free collection of marketing report templates (Smartsheet)
ProjectManager Marketing Report Structured marketing report with KPI, budget, insights Excel template download (ProjectManager)
Windsor.ai Excel Dashboards Plug‑and‑play dashboards connected with data Free Excel dashboard templates for marketing (windsor.ai)
Digital Marketing Insights Dashboard Overall marketing metrics, traffic & conversions Free Excel template (Excel Downloads)
ActionDesk Email Marketing Report Focused on email performance Excel / Google Sheets version available (actiondesk.io)

🛠 How to Use & Customize These Templates

Here’s a quick checklist and steps to get the template working for your data and goals:

  1. Choose the right template
    Pick one (or combine parts) that matches your objectives and channels (e.g. if you don’t run “Email” campaigns, skip that sheet/page).

  2. Make a copy / duplicate
    For Data Studio templates, use File → Make a copy.
    For Excel / Sheets, download or duplicate the template file.

  3. Connect your data sources

    • In Data Studio: connect GA4, Google Ads, Search Console, Facebook, etc.

    • In Excel / Sheets: either manually import data or use connectors (e.g. Windsor.ai, Supermetrics) to auto‑populate data.

  4. Map metrics & dimensions to your setup
    Ensure the template’s metrics (e.g. “Sessions”, “Conversions”, “Cost per Lead”) align with your definitions.
    If you have custom events or goals, adapt charts / formulas accordingly.

  5. Customize visual layout & branding

    • Change colors, logo, font to your brand.

    • Remove or hide pages / charts you don’t need.

    • Add filters / date controls.

  6. Add commentary / insights
    Don’t just present data — include short narratives:

    • “X channel’s cost per lead rose because…”

    • “We should scale Campaign B because ROI is > threshold.”

    • Comparison (Month-over-Month, Year-over-Year).

  7. Schedule / share

    • In Data Studio: schedule email delivery or share view access.

    • In Sheets / Excel: export as PDF, or share links.

If you like, I can send you a template file (Google Sheets + a Data Studio template) that’s already set up for common KPIs — you can plug in your data. Do you want me to share that with you?

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