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content performance - google sheet

Cool — I tried opening the Instagram link, but got an “Internal Error” (Instagram side) so I can’t see current metrics.

But that’s okay — we can still move ahead.

Here’s what I suggest you do (with that profile in hand) and what I can help you with next.

✅ What you should do manually now (while Instagram recovers/access works)

  1. Open the Instagram app (or on web) with that username “siddhiiprofessionals”

    • Switch to “Professional / Business” view (if not already)

    • Go to Insights → Account Insights / Content / Activity

  2. Capture the following data (last 28 or 30 days)
    (Use screenshots or export to document)

    • Reach / Impressions

    • Accounts Engaged

    • Profile Visits

    • Follower count (start and end of period)

    • Website / Link clicks (or taps)

    • Top 3–5 posts (Reel / Post / Carousel) with their reach, likes, saves, shares, comments

    • Stories metrics (if used)

    • Any actions (WhatsApp clicks, call, email) if Instagram is set up that way

  3. Record into a Google Sheet
    Use a template like:

    Metric Value (Last 30 days) Value (Previous 30 days) % Change Notes
    Followers (start)
    Followers (end)
    Reach
    Impressions
    Accounts Engaged
    Profile Visits
    Website / Link Clicks
    Top Post #1 (Reach + Engagements)
    Top Post #2
    Top Post #3
    Stories Metrics

  4. Make a quick Audit snapshot

    • Check bio — is the course info visible? Is there a “Call to Action” link (to WhatsApp / website)?

    • Check highlights — are course details, student testimonials, FAQs there?

    • Check posting consistency — how many posts per week, what format mix (Reels, carousel, static)

    • Hashtags — what hashtags are used, are they relevant?

  5. Share your data & insights
    Once you fill that sheet & audit, share it with me and I’ll help you craft your first Weekly Report design + insights.

🎯 What I can help you with right now (given that link)

  • I can build you a ready-to-use reporting template (Google Sheets + Google Slides) customized for Siddhi Professional’s Instagram.

  • I can also propose a content performance dashboard layout so when Instagram is accessible, you can plug data in.

  • I’ll also draft audit questions & checklist specific to education/training accounts (CMA, CMA-US) to guide you when you do your profile review.

Do you want me to send you the Google Sheet + Slide template right now, which you can copy, and then we fill it together once you have the metrics?

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