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The Revised Quotation

The basic first drafted Quotation that was made to resive as per clients requirements.
This is suitable for internal training, leadership sharing, or as a thought-leadership article.

The Revised Quotation

Why Thoughtful Proposals Win When Many Companies Compete

📖 The Story

A client posted a simple requirement:

“Need an example website.”

No urgency.
No final scope.
Just a starting signal.

The requirement was posted by one team member, clearly stating that it would be discussed collectively before any decision.
Quotations were invited for review, not immediate approval.

The client even helped further:

  • Shared WhatsApp reference

  • Provided fundamental requirements

  • Asked for prototype samples from earlier clients

Multiple companies approached the lead.
Competition was high — this mattered.

What the Client Was Really Looking For

Not just a website.

The client was silently evaluating:

  • Who understands delayed, collective decision-making

  • Who can think in phases, not pressure

  • Who respects budget sensitivity

  • Who offers clarity instead of assumptions

They were open to:

  • Starter

  • Basic minimum

  • Normal

  • On-demand (“Takleef”)

  • Premium / full-service packages

They also welcomed:

  • Upscaling later

  • Free trials of other service products

  • AI-enabled efficiency, even at a basic level

What Most Companies Did Instead

Patterns appeared quickly:

  • Many delayed their response

  • Some sent single-price quotations

  • Several sent no prototypes or samples

  • Many ignored AI possibilities completely

  • Most focused on high pricing, even when lower alternatives existed

  • Few acknowledged that something is better than nothing

Everyone quoted.
Very few understood.

The Revised Quotation Difference

One quotation stood out — not because it was the cheapest or fastest, but because it was revised in thinking.

It showed:

  • Clear understanding of the client’s stage

  • Multiple entry points instead of a single commitment

  • Prototypes (even basic) to reduce uncertainty

  • Optional AI features, not forced upgrades

  • Honest budget logic

  • Space to start small and grow safely

This quotation didn’t push closure.
It supported decision-making.

🪞 The Core Moral

A quotation is not a price document.
It is a reflection of how well you understand the client’s reality.

And:

In non-urgent, competitive environments, clients choose the firm that reduces risk — not the one that increases pressure.

✅ DOs — How to Build an Ethical, Winning Revised Quotation

1. Do Respond Thoughtfully, Not Hastily

  • Early response shows respect

  • Structured response shows maturity

2. Do Offer Tiered Packages

  • Starter → Proof of concept

  • Basic → Minimum viable delivery

  • Normal → Business-ready solution

  • On-demand → Flexible additions

  • Premium → Full responsibility

This empowers choice.

3. Do Always Include Prototypes or Samples

  • Even mockups build confidence

  • Absence of samples creates doubt

4. Do Acknowledge AI & Automation

  • AI-assisted content

  • Chat support

  • Optimization tools

Ignoring AI signals outdated thinking.

5. Do Respect Budget Constraints Transparently

  • Show lean alternatives

  • Explain cost differences clearly

Trust grows with honesty.

6. Do Add Value Without Forcing Upsell

  • Free trial of another service

  • Optional future roadmap

Value should feel safe, not strategic pressure.

❌ DON’Ts — What Weak Quotations Reveal

1. Don’t Send Single-Price Proposals

  • One price = one assumption

  • Assumptions kill trust

2. Don’t Delay Assuming the Client Will Wait

  • Delay reads as disinterest

3. Don’t Ignore Inputs Already Shared

  • If references are given, reflect them clearly

4. Don’t Push Premium Before Proof

  • Clients want assurance, not obligation

5. Don’t Compete Only on Price or Size

  • Clients are choosing thinking, not numbers

🌱 Ethical Growth Guidelines for Client-Serving Firms

1. Serve Small to Earn Big

  • Small projects keep skills sharp

  • Recent delivery beats old logos

2. Marketing Should Amplify Delivery — Not Replace It

  • Burning money without strong service weakens positioning

3. Design Quotations as Decision Tools

  • Reduce confusion

  • Increase clarity

  • Build confidence

4. Respect the Facilitator

  • They are not blockers

  • They are credibility carriers

🧭 Final Line to Remember

When many companies submit quotations,
the winner is the one who makes the client feel understood — not impressed.

That is the power of a Revised Quotation.

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